In a rapidly evolving industry like pay-per-view marketing, it pays to be part of a group of other like-minded marketers who are in the same boat as you. Having a place to hang out, ask questions, and just learn from some of the best PPV marketers in the business is invaluable. That’s why David Ford’s PPV Playbook Coaching forum has been a huge success in the short time it has been online. At its core are the lessons and case studies provided by David, but its real long term value is the growing and active PPV community that you will want to be a part of and contribute to.

The PPV Playbook forums is a monthly membership that runs $67 a month. If this sounds too much to you, then I don’t think you should be getting into PPV in the first place. You’ll need a decent budget to succeed with PPV so I don’t recommend getting into this if money is tight. So what do you get for your $67 a month? Lets me go over what is included with your PPV Playbook Coaching Forum membership.

Private Members Only Forum – The PPV Playbook Forum is the biggest community dedicated to PPV. Sure, there’s CPVCoach has been around longer, but it is no where near as active. Because of the great word of mouth, the forum is about to pass 700 active members in the next week. That’s quite amazing for such a new forum.

PPV Video Lessons – David does a great job with his video lessons that he posts in the forums. In each video, he shows step-by-step what you need to do to accomplish the goals of each lessons. If you are new to PPV, then this is the place where you should start first. More video PPV lessons are added all the time, but here are some of the ones available currently:

• Lesson – Master Blaster Technique
• Lesson – When To Stop a Campaign
• Lesson – Back To The Basics
• Lesson – Step by Step Campaign
• Lesson – Lead Impact
• Lesson – Adon Network
• Lesson – Tracking
• Lesson – Collecting URL’s
• Lesson – Selecting Offers
• Lesson – HTML/Basic Landing Page
• Lesson – Step by Step To a Profitable PPV/Email Campaign
• Lesson – Xenu Link Sleuth
• Lesson – Demographics

PPV Case Studies – This is probably my favorite part of the PPV Playbook forums. David himself has put up about five case studies so far. I’m sure that David keeps his very best campaigns to himself, but he does share quite a bit of from these working campaigns. He shows the exact landing pages, targets and most importantly he explains his mindset for each campaign. While most people initially are going to copy these campaigns, I’ve found the thinking behind the campaigns to be much more valuable. By putting my own spin on things, I’ve been able to setup several successful PPV campaigns based on what David has shown.

Not only does David post case studies, but other members on the forum have been posting their own case studies as well. There’s a whole section called ‘Follow Along Campaigns’ where other members post some of the things they are trying. This is super valuable for both the original poster and everyone else as the discussions that come from them are great.

Landing Page Reviews – Another popular part of the PPV Playbook forums are the landing page reviews. Here members post some of the landing pages they’re trying out, and they can get feedback from David and other members as well. If you’re new PPV, this is a great way to get advice on your own landing pages before launching them.

David has really done an excellent job with setting up and cultivated the PPV Playbook Forum community. He has seeded it with lots of valuable information like his video lessons, tips and strategies, case studies and landing page reviews. Because of this, the forums is growing at a rapid pace, and I have no reason to think that it will stop. PPV is becoming more and more popular these days and PPV Playbook has become the place to go to learn about PPV. If you have been struggling to find success with PPV, I would definitely suggest giving the PPV Playbook Coaching forum a look.

Join The PPV Playbook Coaching Forum

As I mentioned in my previous post, more bloggers are now starting to write about PPV marketing. There’s some really interesting content being shared that you should start taking advantage of. Just make sure to be creative, and add your own spin to things. Below is a list of some of the best PPV related posts that I’ve compiled over the past few months.

MrGreen.am

• DirectCPV – Delicious Goodies
• TrafficVance – Demographics & Tips
• Pimp Your PPV Page!
• 11,000,000+ Images for Ads
• 6 Seductive CTR Tips

PPV Playbook Blog

• PPV Direct Linking Examples
• PPV Questions & Answers
• PPV Landing Page Secrets
• Top 3 Biggest PPV Campaign Mistakes
• Build a Massive Email List With PPV Traffic – Part 2
• Build a Massive Email List With PPV Traffic – Part 1

JustinDupre

• Landing Pages and Direct Linking With PPV
• Alternatives to Bidding Wars on PPV
• PPV Walkthrough – Part 2 – What Affiliate Offers Work?
• PPV Walkthrough – Part 1 – What Is PPV?

Finch Sells

• Laser Targeting Your PPV Campaigns
• Shock Marketing Tactics For PPV Profits

Bryn.me

• 3 Ways to Increase Your PPV Landing Page CTR

With the death of Google Adwords for most affiliates, PPV is quickly becoming the next big thing. I read Affbuzz everyday, and I see more an more posts about talking about PPV. One guy who has emerged as one of the best teachers of PPV is David Ford, the creator of The PPV Playbook. Currently, I’m making about $100-150 a day with PPV and most of what I’ve learned about PPV I’ve learned from David. If you subscribe to his blog, you’ll learn tons of cool tips and tricks for succeeding with PPV.

I really started seriously with PPV back in November when I got my hands David’s original PPV Playbook guide. I was a complete noob, and David’s book provided me with all the info I needed to get started as a PPV marketer. I’ve been recommending this book to my friends, and it still is best book on PPV marketing. Here’s what you will learn in The PPV Playbook.

Part 1 – Introduction to PPV Marketing

In this section of the book, you will learn exactly what PPV is and how it works. David introduces the various PPV networks including Traffic Vance and Media Traffic. He shows you what types of offers to promote using PPV and what CPA networks you should join to take advantage of these offers.

Part 2 – Setting Up Your PPV Campaign

Here, you’ll get the exact steps required to setup your PPV campaign successfully. David includes links to videos he’s created which show you exactly what you need to do. You’ll discover what URLs you should be bidding on, and how to pay cheap clicks ($0.01) for them as well. Then he goes into some free tools that will make your life easier, plus the AffPortal tools which are part of the PPV Playbook membership.

Part 3 – PPV Landing Pages

With PPV, you can direct link and create landing pages. Landing pages do work better in some situations, and David explains it all in this section. He shows how to use dynamic keyword insertion to customize your landing pages for each visitor. I’ve been using this technique myself, and I’ve seen it really improve my CTR and conversion rates. He also demonstrates how to use PPV marketing to collect emails and build a huge email list which you can market to for recurring profits. Finally, he walks you through how to use pre-pop to pre-populate forms for lead gen offers.

Part 4 – PPV Bidding, Budgets and Competition

To be successful with PPV, you need to be able to manage your bids and budget. This section is very important, and David gives some essential bidding strategies to make sure your PPV campaigns remain profitable. PPV is definitely a different beast than PPC, so you need to pay attention here.

Part 5 – PPV Tracking

So many affiliate marketers neglect tracking, but it is so important to succeeding with PPV. Getting your campaign profitable requires you to weed out any bad (non-converting) urls, and the only way to figure this out is by using tracking. This section is short, but very important as it shows you how to use Tracking202/Prosper202 to track your PPV campaigns.

Part 6 – PPV Niches

In the last section of the book, David shares some specific offers and urls to bid on. It’s a good way to get started, although it’s probably a little saturated at this point. Still, it shows you how to think outside of the box, and you’ll definitely want to apply the same principles to your own campaigns.

The PPV Playbook ebook is 22 pages to long, with no fluff content. It is easy to follow, and you should be able to go through it in one sitting. It also includes links to the various videos that David has put together, which is helpful for more visual learners. You can get pickup the PPV Playbook for $47, and it comes with a money back guarantee. PPV marketing is growing fast, so don’t miss learning about this important traffic source.

Buy the PPV Playbook